SETTING THE STAGE
Making sure that your brand design is not just seen, but remembered
A brand guide is a set of guidelines for your brand to follow. These are rules that guide all visuals, copy and tone in everything produced by the brand. For example, determining where your logo should go and why, what colours are best suited to your brand, and more.
Digital marketing agencies help brands to create their own brand guide if they do not have one already. They can also help to tweak existing brand guides to better suit the brand as it moves forward.
The right brand design agency can make or break your business from the get go
Consistency is key when it comes to the look and feel of your brand:
Having a cohesive voice is also important, especially when there are multiple teams working on the brand across the company. The brand guide can be referred to at any time, which makes it easy for anyone, be it a digital marketing agency or newcomers in the company, to express a unified identity.