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MICRO INFLUENCERS.

In KOL marketing, smaller is more specific

SIZE
DOESN’T MATTER

Influencer marketing works best when targeted correctly

It’s how you use it! With their broad and generalized appeal, macro influencers with the largest following may not serve your specific brand goals.

Micro influencer have smaller followings of between 10,000 and 100,000 who are attuned to a specific niche. This makes it easier to hit specific target audiences that your brand might be looking for instead of blindly following the big numbers.

SIZE
DOESN’T MATTER

Influencer marketing works best when targeted correctly

It’s how you use it! With their broad and generalized appeal, macro influencers with the largest following may not serve your specific brand goals.

Micro influencer have smaller followings of between 10,000 and 100,000 who are attuned to a specific niche. This makes it easier to hit specific target audiences that your brand might be looking for instead of blindly following the big numbers.

HOLD ALL THE CARDS

Small social influencers, big time benefits


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Credibility

As micro influencers are considered specialists in a particular niche, relevant content to that area are considered to be more credible.

Engagement

Say yes to higher engagement rates! Their audience can easily relate themselves to the micro influencers or the content.

Conversion

Micro influencers can turn interest into subscribers or customers due to the strong level of trust between them and their audience.

Cost

Micro influencers are more accessible to brands because of the lesser investment required.

Availability

Ever wanted to work with more than one social media influencer but felt like you don’t have the means to? Fret not because you still can!

Credibility

As micro influencers are considered specialists in a particular niche, relevant content to that area are considered to be more credible.

Engagement

Say yes to higher engagement rates! Their audience can easily relate themselves to the micro influencers or the content.

Conversion

Micro influencers can turn interest into subscribers or customers due to the strong level of trust between them and their audience.

Cost

Micro influencers are more accessible to brands because of the lesser investment required.

Availability

Ever wanted to work with more than one social media influencer but felt like you don’t have the means to? Fret not because you still can!

REACH OUT

Reaching the right audiences with the right influencers


Allow us to help you in the selection of micro influencers among the thousands. From the selection of influencers to the crafting of messages, we will make sure that the entire social media influencer campaign is reaching the right people with the right messages.

REACH OUT

Reaching the right audiences with the right influencers


Allow us to help you in the selection of micro influencers among the thousands. From the selection of influencers to the crafting of messages, we will make sure that the entire social media influencer campaign is reaching the right people with the right messages.

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ABOUT A MICRO INFLUENCER CAMPAIGN