CREATIVE COPYWRITING.
The best key visuals need great taglines
You are the product. You feel something. That’s the ad.”
– Dead Poets Society
Good copy is never a case of ‘how did they come up with that’, but ‘that’s exactly how i feel!’.
It doesn’t persuade a person to completely change their mind, it simply nudges them into the right frame of mind to accept your message.
STRIKE A CHORD
Great social media campaigns speak to their audiences
Digital marketing campaigns compete with millions of messages all day on users’ news feeds.
For yours to work, it has to strike the right chords. Lucky for you, everyone in our content marketing team is a musician anyway.
GOOD COPY IS
ESSENTIAL
A successful digital marketing campaign lives on great copywriting
A man is not very tired, he is exhausted. Don’t use ‘very sad’, use ‘morose’.
– Dead Poets Society
Our agency’s approach to copywriting for digital marketing is deliberately fit for purpose. We want to help you stand out, not fit in.
Think of everything you saw on your big and small screens yesterday.
How much of it can you actually remember?
Content marketing is an implicit exchange with your audience. You give them something cool, they give you their attention, and somewhere in the middle of it goes your CTA.
We avoid jargon or airy thoughts – these are subjective and ineffective.
Our copy and content grounds users in sensory and emotional touchpoints that we all share.
We use good copy to give readers the right state of mind.