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CONTENT SYNDICATION.

The modern web advertising barter trade

FEED THEM ALL

Bite-sized info through digital marketing services


Content syndication is making use of content marketing and republishing content on another, third-party website.

This syndicated content could be:

FEED THEM ALL

Bite-sized info through digital marketing services


Content syndication is making use of content marketing and republishing content on another, third-party website.

This syndicated content could be:

BLOG POSTS

ARTICLES

INFOGRAPHICS

VIDEOS

It’s a give and take system between you and the third party. They get free content that is relevant to their audience, and in turn, you get free exposure and a boost in traffic.

It’s a give and take system between you and the third party. They get free content that is relevant to their audience, and in turn, you get free exposure and a boost in traffic.

GIVE THEM THE SCOOP

Dish out the right serving size using a social media marketing agency


Even before digital marketing was en vogue, content syndication was done by newspapers and magazines, publishing articles by smaller publications and freelancers. Think of content syndication as sending your content to a major publishing company with a large subscriber base.

When done well, content syndication is an effective method of promoting your content, driving traffic, reaching new eyes, and turning those eyeballs into conversions for your brand.

You won’t want to fall behind your competitors who are likely already using this tactic. In fact, according to a survey by Salesbox, 65% of B2B marketers use content syndication as a core lead generation tactic.

LEAD THEM TO
CONVERSION

The pied piper of digital marketing services


We can help you get your content on the right channels for your brand! Our digital marketing team is well versed in content marketing, and we have several ways of making content syndication work for you:

Tactical Collaborations

Work together with another company that has the same of audience that you do, but with a bigger reach or more authoritative voice.

This promotion allows you to add credibility to your name while getting more eyes on you at the same time.

Content Swapping

A social media marketing barter trade of sorts. Work with another brand to promote each other’s content on your social media channels.

A simple arrangement with the opportunity for extra exposure.

Press Releases

Write and distribute a press release to online media outlets.

This is best for content such as product launches, where you provide a ready-made story worth all the information the writer needs to take points from, or even republish.

Paid Syndication

Partner up with a content syndication service to boost your branded content to sites on their network with your target audience.

These services, such as Outbrain and Taboola, typically charge on a pay-per-click model.

The list goes on and on! Other methods include guest blogs, unpaid syndication, and more.

IF YOU’VE GOT CONTENT THAT NEEDS TO BE SEEN,
WE’LL GET IT OUT THERE

GOT SOMETHING IN MIND? TALK TO US ABOUT CONTENT SYNDICATION TODAY!