BRAND PERSONA DEVELOPMENT.

We’re the advertising agency to make your brand personality shine through!

BRAND PERSONA
DEVELOPMENT.

We’re the advertising agency to make your brand personality shine through!

BRAND
PERSONA
DEVELOP-
MENT.

We’re the advertising agency to make your brand personality shine through!

CLOTHES MAKE THE BRAND

We’ve got the digital marketing services to dress you up

A brand persona is the set of human characteristics associated with a brand, both spoken and unspoken.

In any content marketing campaign, every communication that a business puts out has to embody those characteristics, be it with the choice of colors, the tone of voice, the choice of placements, and so on.

Think of a famous character, fictional or otherwise. They may appear many times in many places but the way they talk, dress, and act are consistent, and they’re always part of a greater story.

CLOTHES MAKE THE BRAND

We’ve got the digital marketing services to dress you up

A brand persona is the set of human characteristics associated with a brand, both spoken and unspoken.

In any content marketing campaign, every communication that a business puts out has to embody those characteristics, be it with the choice of colors, the tone of voice, the choice of placements, and so on.

Think of a famous character, fictional or otherwise. They may appear many times in many places but the way they talk, dress, and act are consistent, and they’re always part of a greater story.

STAYING TRUE TO YOURSELF

Across all your social media, web design, and digital advertising

Consistency is not about doing the same thing all the time (and certainly not an option in the fast moving world of digital marketing), but being the same person all the time even when doing different things.

James Bond appears all over the world but drives Aston Martins, wears Omega, has his cocktails shaken (not stirred), and is always in Her Majesty’s (secret) service.

A strong brand persona makes it easy for you to market your products and services in different contexts to different audiences, as long as the values and characteristic that make you who you are can be felt in all your digital marketing campaigns.

STAYING TRUE TO YOURSELF

Across all your social media, web design, and digital advertising

Consistency is not about doing the same thing all the time (and certainly not an option in the fast moving world of digital marketing), but being the same person all the time even when doing different things.

James Bond appears all over the world but drives Aston Martins, wears Omega, has his cocktails shaken (not stirred), and is always in Her Majesty’s (secret) service.

A strong brand persona makes it easy for you to market your products and services in different contexts to different audiences, as long as the values and characteristic that make you who you are can be felt in all your digital marketing campaigns.

WHAT’S YOUR SIGN?

We’re regular Nostradamuses at our social media marketing agency

Finding out who your brand is can be as simple as answering a personality quiz.

BRAND FACE

If your brand were a person, these are their physical characteristics. How would they look? What do you want people to think when they look at you?

BRAND RELATIONSHIP

With your customers, of course! How you interact with them on every step of the consumer journey, and how you want them to feel about it.

BRAND VOICE

If your brand were a person, how would they sound? What words would they use, and most importantly, what would they talk about?

BRAND PERSONA

Who are your customers? What do they like, what do they talk about, where do they go, what do they do?

BRAND STORY

Your origin story, your raison d’etre. Your culture, your values, and your personality. Why would someone like you and your brand?

BRAND GOALS

Aspirations for both brand and consumer. Where do your audiences want to go in their lives, and just as importantly, how are you helping them to get there?

BRAND FACE

If your brand were a person, these are their physical characteristics. How would they look? What do you want people to think when they look at you?

BRAND VOICE

If your brand were a person, how would they sound? What words would they use, and most importantly, what would they talk about?

BRAND STORY

Your origin story, your raison d’etre. Your culture, your values, and your personality. Why would someone like you and your brand?

BRAND RELATIONSHIP

With your customers, of course! How you interact with them on every step of the consumer journey, and how you want them to feel about it.

BRAND PERSONA

Who are your customers? What do they like, what do they talk about, where do they go, what do they do?

BRAND GOALS

Aspirations for both brand and consumer. Where do your audiences want to go in their lives, and just as importantly, how are you helping them to get there?

THE NEXT STEP IS WHERE WE COME IN – HOW CAN THESE ASPECTS OF YOUR BRAND MANIFEST?

Every characteristic must appear in the look and feel of all your content marketing campaigns. Every colour scheme and every word should imply these aspects, so that interactions with your brand will be a relatable experience for your potential customers.

Our diverse portfolio of various clients from different industries gives us an eagle-eye into how to tell your story and how to let the world know who you are, especially in the context of social media marketing.

HAVE SOMETHING IN MIND?
DEVELOP YOUR BRAND’S PERSONA WITH US TODAY!