INFLUENCER MARKETING.

The key opinion leader on key opinion leaders

UNDER THE INFLUENCE

Influencer marketing is working when you think it isn’t

Influencer Marketing refers to the use of reliable individuals to advertise a brand’s product and services through social media platforms. Social media influencers act as brand ambassadors who are able to point the buying decisions of their followers towards your business. Naturally, influencer marketing has become a popular choice as a social media marketing strategy for brands with the rise in the use of social media.

CURRENCY OF TRUST

How do you buy trust? With KOL marketing!

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You need to know where you’re putting your money at. The value of social media KOLs lies in trust.

Over 80% of participants in survey revealed that they found out about products they are interested in through social media influencers.

When consumers are aware that content is sponsored, they tend to be more skeptical. KOLs’ content, however, is viewed as real assessments of products and services.

With trust being the main factor in influencer marketing, 25% of all social media users surveyed profess a high level of trust in influencers.

You need to know where you’re putting your money at. The value of social media KOLs lies in trust.

Over 80% of participants in survey revealed that they found out about products they are interested in through social media influencers.

When consumers are aware that content is sponsored, they tend to be more skeptical. KOLs’ content, however, is viewed as real assessments of products and services.

With trust being the main factor in influencer marketing, 25% of all social media users surveyed profess a high level of trust in influencers.

SELECT YOUR HERO

Picking the right social influencer for anything

Knowing the type of social media influencers that aligns with your brand/campaign is extremely important. The right social media influencers can elevate your brand immensely, but the wrong ones can make a whole digital marketing campaign go to waste, through no fault of theirs – it’s simply a wrong fit.

SELECT YOUR HERO

Picking the right social influencer for anything

Knowing the type of social media influencers that aligns with your brand/campaign is extremely important. The right social media influencers can elevate your brand immensely, but the wrong ones can make a whole digital marketing campaign go to waste, through no fault of theirs – it’s simply a wrong fit.

There are two fundamental categories that can aid you in identifying the right influencers for you brand – niche and reach.

Niche:

what makes this person interesting, and who does he/she appeal to? Are they the audience I want to reach?

Reach:

how many followers does this person have, are they authentic, do they engage with him/her, are they the audience I want to reach?

Our agency identifies the best influencer mix for your digital marketing campaign, making sure that this powerful social media marketing component takes your brand to the next level.

ZERO IN

Don’t just select KOLs, choose the ones that they already follow

We find out all we can about your target audience before identifying influencers that would be effective in marketing.

Users follow different influencers for different reasons, so it’s best to get your sights right before the first shot.

THE RIGHT ANGLE

Choose your key opinion before you choose your KOL

Your brand and thus your digital marketing campaign’s should have a particular key message.

We select the right influencers to shout this out and work with them directly on crafting a way for them to deliver this message to their audience in a way that is authentic for them and consistent for you.

SCREAM, AIM, FIRE!

How your creative agency fits into an influencer marketing campaign

When your influencer marketing campaign kicks off, we coordinate the publishing of all influencer post stories, and more, ensuring they’re timed accordingly with the other aspects of your digital marketing efforts.

With the right place and right time, your business will be the next trending topic among all the right circles.

GOT SOMETHING IN MIND? ASK US ABOUT
AN INFLUENCER MARKETING CAMPAIGN TODAY!