of Instagram users are between the ages of 18 and 34.
If millennials are your target market, you kinda have to use Instagram marketing to be seen and heard right now.
Instagram marketing also enables brands to include interactive elements in Instagram story ads. A brand could quiz its audience to gauge reactions, making users feel like they are part of the community.
Instagram marketing is also constantly becoming more functional and easier for businesses. Shoppable posts and Explore ads for businesses are 2 of many ways for businesses to gain new customers and increase brand awareness.
Instagram marketing is still the go-to, tried and true method for influencer marketing. Research found that Instagram was part of 93% of all influencer campaigns in 2018.
Instagram posts and stories were ranked the most popular content format for influencers, with YouTube videos coming in third.
LIGHT IT UP
Instagram advertising is what we’re about
We work with you to define the best overall aesthetic for your page. Instagram is a light-hearted platform, but that doesn’t mean light work when it comes to digital marketing!
Instagram users can be a tricky target audience to tackle – trends move faster than you know, and the various content formats make choosing the right ones more complicated.